In our blog post Should You Be Running Coupons for Your Restaurant?, we discussed some of the pros and cons of running coupons for your restaurant. In that post, we mentioned that restaurants are particularly susceptible to the negative outcomes of coupons. Modern computer systems for restaurants can make it easier than ever to run coupons or discounts, but that doesn’t mean that they are the right way to go for every restaurant. Today, we wanted to delve a little deeper into three of the long term effects that can result from running coupons and discounts in your restaurant.
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