On the surface, the process of selling produce at your farmers market may seem one-dimensional. After all, what else can you do aside from putting out your product and waiting for customers to buy? Well, actually, there are more tips for selling more at your farmers market than you probably realize. Let BPAPOS introduce you to a few of them so that you can sell more of those awesome veggies.
Keep Your Products Fresh
An excellent way to draw people to your table is to ensure your products stay fresh for as long as possible. Of course, you’ll be standing outside for a large portion of the day, so a few of your fruits and veggies may look a little wilted by the end of it. However, there are some simple ways to keep your produce lively and crisp. For instance, you can bring ice and a few coolers with you, switching out your products as needed. You can also keep a spray bottle with you to periodically spritz the appropriate products to give them an appealing glisten.
Build a Display
As with any other business, attracting customers to your booth at a farmers market has a lot to do with how you advertise your product. You can get more customers to your table by creating an attractive display with your produce. Often, farmers will stack their products haphazardly in plastic trays and wait for customers to peruse. This isn’t something that necessarily bothers customers, but it isn’t the best way to present your products. Instead, try stacking your produce in quality wood trays, and make sure your piles look heaping. The more fresh-looking fruits and veggies you’ve got, the better chances you’ll have at making a sale.
Create a Gorgeous Table and Sign
You’ll also want to consider doing things to make your table and sign more appealing. This is an enjoyable and straightforward part of the process, as you’re just taking a little extra time to beautify your booth. For instance, a lovely tablecloth and a few floral arrangements can make a world of difference in making your booth more charming. Just as well, you can also create a unique and inviting sign that stands out to passersby.
Have Quick and Convenient Payment Methods
Another one of the best ways to increase sales at your farmers market is to provide several convenient payment methods to your customers. You can do things the old-fashioned way and use cash for all your transactions—however, considering recent advancements in POS and inventory systems for small businesses, doing so can significantly limit your business. In this day and age, it’s wise to provide your customers with as many payment options as possible so that, when the time comes for them to make a purchase, they can do it with ease.
Hopefully, these tips for selling more at your farmers market open your eyes to the various ways you can draw customers to your booth.
