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How Not To Use Social Media To Promote Your Restaurant | Business Software Solutions

Jan 25, 2012

Recently McDonalds started a Twitter campaign that backfired. McDonalds started a campaign with the hashtag #McDStories designed as promotional campaign. Twitter users quickly picked up on this and turned it into an opportunity to bash the restaurant’s food and service. Check out the full story here.

Op-Ed: McDonald's Twitter campaign backfires as users turn the tables

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