Creating a unique atmosphere for your coffee shop can be challenging. After all, it seems like there’s a hip, new café popping up on every corner—each with its own style and brand.
But it might surprise you to learn that there are numerous ways to set your coffee shop apart and find your niche among an ocean of establishments. Delve into a few valuable tips you can use to create a memorable experience for your customers.
Sell Unique, High-Quality Products
Great coffee shops understand the value of an excellent house blend paired with a Pistachio muffin. But the best in the business knows that offering the basics will only take you so far. If you want a method for making your coffee shop stand out, think outside the box and offer your customers something new. Step outside your comfort zone and experiment with global blends with rich flavors.
Then, use them as the base for exciting specialty drinks. Perhaps that new medium roast would pair well with a lavender latte. Or maybe that fresh dark roast you’ve been fiddling with would make an excellent base for a Horchata frappé. Either way, offering your customers something exceptional will give them a good reason to return.
Do Something Different
Of course, one of the best things you can do to set your coffee shop apart is branch out and do something a little different. There are a few ways to make your shop unique, including:
- Host open-mic nights
- Have a fundraiser for an important cause
- Open a book-exchange library area
However you decide to do it, curating a special experience for your customers is a surefire way to make your shop memorable. Plus, with so many fun activities, they’ll want to come in just to enjoy the atmosphere of the wonderful establishment you’ve created.
Provide Convenience That’s an Echelon Above
Another fantastic method for making your coffee shop stand out is providing customers with convenience that’s an echelon above the standard. You can do this by offering tableside services and easy payment options. You could also set up loyalty and rewards programs that give your regulars access to perks, discounts, and free drinks with their memberships.
Nowadays, it’s also beneficial to offer your customers various ways to enjoy your coffee and café favorites. For instance, many coffee shops take advantage of online food ordering systems for restaurants that allow their customers to input their orders offsite. Then, when the customer shows up, they can grab their orders and go. You can get the same benefits from offering delivery and curbside pickup services, as well.
Package Your Products for At-Home Use
There is no denying that coffee shops are a hot spot for folks to meet, work, and relax throughout the day. But truthfully, many people still do much of their coffee drinking at home. That’s why it’s beneficial to offer conveniently packaged products to your customers for at-home use.
For instance, having a wall filled with by-the-pound roast selections can encourage customers to indulge in your delicious blends, even when they’re not at your shop. This will give your customer base more diversity in their options. Plus, it’ll provide consumers who prefer to drink their coffee at home an incentive to bring their business to your store.