In today’s fast-paced dining scene, having an online ordering POS is no longer optional—it’s essential. It bridges the gap between convenience and efficiency, making it easier for customers to order and for restaurants to deliver exceptional service.
Integrating an online ordering POS doesn’t just simplify operations; it transforms your restaurant’s potential. From streamlining orders to boosting sales, this powerful tool can elevate your business and keep customers coming back for more.
Why Your Restaurant Needs an Online Ordering POS
Restaurants offering delivery increase sales by 93%, according to a recent study. Offering an online ordering system is smart, but why tie it directly into your POS?
It's more than simply taking online orders, it transforms the customer data and restaurant management in your business operations.
Streamlined Operations
Integrating online ordering with your POS system creates a seamless workflow. No more manual order entry means fewer errors and major time savings.
Imagine orders flowing directly to the kitchen display, appearing instantly without manual intervention.
Data-Driven Decisions
Integrated systems provide detailed reports, a treasure trove of customer data. Make informed choices based on sales trends and popular menu items.
Happy Customers = Repeat Business
Online ordering lets customers get exactly what they want, quickly and accurately. This positive ordering experience leads to repeat visits and drives repeat business, boosting your bottom line.
Key Features of an Online Ordering POS
Not all online ordering POS systems are equal. When choosing a platform, consider these features:
- Menu Management: Easily update your menu across all platforms, keeping your online presence fresh and accurate.
- Order Pacing: Balance orders from all channels (dine-in, pickup, and delivery) to avoid overwhelming the kitchen.
- Payment Flexibility: Securely accept various payments for a smooth guest experience, including Apple Pay, Cash App Pay, Google Pay, and traditional credit cards.
- Integrations: Seamless connections with other tools, including your Kitchen Display System (KDS), loyalty programs, and third-party delivery apps like DoorDash and Uber Eats are crucial.
- Branded Ordering Experience: A customized online storefront reinforces your brand and provides a personalized guest experience.
A custom online ordering menu encourages guests to order directly from you, rather than using third-party platforms like Grubhub or Doordash. This helps you build stronger customer relationships and control the ordering experience.
Making the Most of Your Online Ordering POS
Once you've chosen your platform, maximize its potential. Promote it through social media, QR codes, and email marketing. Focus on providing a user-friendly ordering experience.
Promote Your Online Platform
Leverage social media, place QR codes at your restaurant, and send email updates. These marketing campaigns encourage direct orders, reducing reliance on third-party platforms with higher fees.
This helps build a loyal customer base and strengthen your brand identity.
Focus on User Experience
Your online ordering portal must be easy to use. Entice guests with appealing menu pictures and clear descriptions. This instills confidence and ensures guests get precisely what they expect, encouraging return visits.
A streamlined, frictionless user experience fosters loyalty and repeat business.
Loyalty Rewards and Integration
Integrate your loyalty program with your online ordering POS. Reward online orders with exclusive offers to incentivize repeat business. Loyalty integration drives repeat visits and boosts customer engagement.
Choosing the Right Online Ordering POS for Your Business
Finding the perfect online ordering POS isn’t about flashy features, it's about the right fit for your specific needs. Consider your restaurant’s style, whether fast casual, family-style, or something unique.
How We Help Restaurants Optimize Online Ordering
EatOnTheWeb, an online ordering platform by BPA POS Solutions, streamlines the process of managing restaurant orders and improving customer convenience. Here's a quick overview of its standout features:
- Custom Online Menus: You can easily set up and personalize menus to reflect your brand, integrating seamlessly with BPA's POS systems.
- Stylish and Functional Design: The platform offers a polished, customizable website design that aligns with your existing branding.
- Cross-Platform Accessibility: Customers can place orders via PCs, iOS, or Android devices, ensuring convenience and wider reach.
- Integrated Delivery System: Using InHouseDelivery, the platform connects restaurants with local delivery drivers, reducing costs and bypassing third-party fees. This system allows you to track deliveries in real time, enhancing reliability.
- Quick and Easy Setup: The EatOnTheWeb team handles most of the setup, allowing you to focus on running your business.
- Technical Support: Free support ensures you can maximize the system's potential without hassle.
Hidden Fees are No Fun
A reputable platform should be transparent about pricing. Be wary of companies that lack clear pricing information or use vague terms.
The Better Business Bureau reported a case where a customer paid over $16 extra using an ordering service instead of ordering directly, due to hidden service charges.
Shop around and compare pricing before committing to any online ordering POS or purchasing any new restaurant solutions or equipment.
Comparing EatOnTheWeb to Other Online Ordering Systems
To help you make an informed decision, here's a comparison of EatOnTheWeb with other popular online ordering platforms:
| Provider |
Monthly Cost |
Setup Fee |
Commission per Order |
Additional Fees |
| EatOnTheWeb |
$50 |
$300 |
None |
None |
| DoorDash |
~$1,350* |
None |
15% - 30% |
$6/week tablet rental; promotional fees for in-app marketing |
| Grubhub |
~$1,760* |
None |
15% - 25% |
Additional credit card and fraud monitoring fees (3.05% + $0.30 per order) |
| UberEats |
~$1,350* |
$500 |
15% - 30% |
$5/week tablet rental; 6% fee per pickup order; 15% fee for self-delivery |
| Postmates |
~$1,350* |
None |
15% - 30% |
$5/week tablet rental |
| ChowNow |
$505* |
$399 |
None |
Credit card processing fees (2.95% + $0.20 per order) |
*Estimated monthly costs based on average sales; actual costs may vary.
Why EatOnTheWeb Stands Out
With EatOnTheWeb, you avoid the high commissions and additional fees associated with many third-party platforms. Our flat-rate pricing model ensures that more of your revenue stays in your business, allowing you to invest in other areas of growth. Additionally, the seamless integration with BPA's POS system means a more efficient workflow and better customer experience.
By choosing EatOnTheWeb, you're opting for a cost-effective, fully integrated online ordering solution that supports your restaurant's success.
FAQs about Online Ordering POS
Are online purchases considered POS?
Yes, integrated online orders feed directly into your POS system, becoming part of your point-of-sale ecosystem.
This centralizes all order management, both in-person and online.
How do I create an online POS?
You don't create an online POS from scratch. Choose a provider offering integrated online ordering, like BPA POS.
Compare reviews, menu management capabilities, delivery integrations, loyalty programs, and other features to find the best fit.
What is POS in online payment?
For restaurants, POS in online payment refers to the software managing digital orders. A robust online ordering POS processes payments, manages orders alongside in-person transactions, and updates menus across all channels.
It also controls order pacing for the kitchen, improving service and diner satisfaction.
Do I need a POS system for online business?
Yes, a POS system is vital for online businesses. It manages all sales channels, online and in-store. It streamlines order online processes, manages inventory, and generates detailed reports.
Conclusion
An online ordering POS isn’t just a tool—it’s a game-changer for restaurants seeking efficiency, increased sales, and happier customers. At BPA, we offer EatOnTheWeb, a cost-effective and fully integrated solution designed to streamline your operations while saving you money on unnecessary commissions.
Our flat-rate pricing, seamless integration, and powerful customization options make us the best choice for restaurants ready to embrace the future of online ordering. With BPA, you’re not just getting software; you’re getting a partner committed to your success.
Take the next step toward transforming your restaurant today. Learn more about EatOnTheWeb and schedule a demo with us by clicking here.
