Integrating gift cards into your business is incredibly beneficial. After all, it provides new offerings and incentivizes customers to do business with you regularly. But what exactly goes into setting up one of these systems, and how can you be sure it’s successful? Those are all excellent questions, and we intend to answer them in this brief overview.
Figure Out Your Card Design
Learning how to create a gift card system for your business starts with designing the cards themselves. Gift cards are another strategy for attracting customers and incentivizing them to return to your business. Choose designs for your gift cards that are practical and representative of your establishment’s core values.
In this stage, pay close attention to colors, fonts, and the art style for your cards. Consider whether you want to stick with a singular design for all gift cards or if you’d prefer to switch it up with a few different ones. In any case, the design of your gift cards will hold weight in how successful they are as a part of your business. Thus, it’s imperative to be selective in your design choices.
Figure Out Your Payment Platform
Next, it’s time to deal with the logistics of incorporating gift cards into your establishment. In other words, you need to figure out which type of gift card system will work best for your business. When selecting a gift card system for your small business, you have a few different options. But two possibilities, in particular, can work for establishments all across the spectrum:
#1. A Dynamite POS Provider
Using a dynamite POS provider to incorporate gift cards is a popular choice among small business owners. Why? Because most POS systems nowadays can easily integrate with gift card systems.
If you want to set up POS systems with a new provider, they’ll typically offer the gift card features for free or as part of a service plan. Either way, using your POS systems in tandem with gift card processing features is a simple way to integrate the new service while keeping your payment processes, digital inventory, and the like streamlined and organized.
#2. Stand Alone Gift Card App
Of course, if you want to go a different route, you can always use a stand-alone gift card app to process your gift card purchases and payments. These innovative applications work as their own gift card system. These apps allow you to create, track, and sell online gift cards for your business with just a quick download.
The most sophisticated of these apps can also integrate with your business’s website and POS systems. So, if you’re looking to use your POS system in tandem with a stand-alone app, it’s relatively easy to pull off most of the time.
Figure Out How To Sell Them
Once you learn how to set up a gift card system for your business, it’s time to figure out how you’re going to sell the gift cards. After all, gift cards are essentially another product offering. Thus, you’ve got to have a game plan for marketing and promoting them if they’re to be successful.
If you ask us, one of the best techniques these days is online marketing. This means promoting on social media sites, building a landing page specifically for gift card purchases, and maybe even organizing a gift card giveaway via email to get the word out.
In any case, letting your customers know that you’re offering gift cards is an integral part of what will make them successful within your establishment.