Point of Sale software news, updates, and insights

The Benefits of Selling Gift Cards for Your Business

Dec 31, 2019

Business selling gift card to a customer

Modern currencies are ever-changing. Some stores are adopting cashless systems in favor of credit cards, debit cards, and even digital transfers. Gift cards are one of the best tried-and-true payment methods for companies and customers. The main benefits of selling gift cards for your business, which we explain below, build your business’s reputation while improving customer satisfaction.

Builds Customer Loyalty

Customized gift cards provide a personal brand connection between you and customers. This will help you establish strong relationships with long-term clients. A strong client relationship will increase brand recognition and awareness. Gift cards also make great customer loyalty program incentives. You can reward customers for continuously using your services or buying your products with a gift card to your store. That way, they feel rewarded while you maximize sales opportunities. Increased customer satisfaction ensures increased customer retention.

Boosts Sales

Naturally, gift cards are great tools for boosting sales numbers, as customers will have to use these cards at your storefront or on your website. You can also upsell additional items to customers who use their gift cards a little at a time. Don’t be surprised if sales spike during the holiday season, as many people opt for the convenience and simplicity that gift cards offer.

Builds Brand Awareness

Store currency is an optimal way to market your business. Gift cards are fully customizable—you can imprint your company’s design and logo onto the plastic. They’re also efficient ways for customers to shop without any specific product in mind. This will allow new customers to browse your selection and potentially buy more than they’d anticipated.

They’re Easy and Simple to Use

Gift cards are some of the easiest and most convenient forms of currency to use. They’re small and portable, and purchases are completed with just one swipe. Additionally, they reduce the risk of fraud. Debit and credit cards pose risks for card theft and data breaching, which can have major repercussions of banking issues and financial distress. Gift cards are also less financially risky than credit or debit cards. Modern gift cards use an electronic system that updates the balance whenever purchases are made. This can protect businesses from fraud, as the gift card will have a proof of purchase and a lower balance than before.

At Business Software Solutions, Inc., we have the best gift card processing software for your business. What makes us different is that we don’t charge a processing fee to use your gift cards. Other merchants use a processing provider that charges a “per swipe” fee for every transaction, but we sell the cards without additional fees. Our cards are also refillable and reusable. We don’t take any unused balances or oblige customers to pay us any unused funds as other service providers do. With our gift card solutions, we don’t withhold any unused balances from merchants, nor do we regulate any expired card balances.

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