Opening your new business is a thrilling and nail-biting experience. It’s the culmination of months or even years of hard work and planning. So, to make it go off without a hitch, here are a few pro tips for a successful opening day at your retail store.
Organize Your People
When you open your store for the first time, you need people to show up. You will likely have a list of close family and friends who support you in your business endeavor. Your first day wouldn’t be a success without their advocation on your behalf. Ask your friends to reach out to their friends and increase the invitation to one degree of separation. The more your network spreads out, the better your opening day will be.
Make an Event of It
People enjoy shopping at newly opened stores, but everyone loves a well-thought-out event. If you want to impress locals and invite new customers, make a big event out of your opening. Consider working with local food vendors and entertainment specialists to coordinate a fun and exciting occasion. You can even rent a large blow-up castle to attract families with young kids. Depending on the brand and space you have available, you can make an unforgettable first day that keeps people coming back.
Set Your Systems in Advance
Your business needs technology and systems to handle customer transactions, backstock inventory, and financial reports. While it may seem like something you can set up once you have more consistent customer traffic, the truth is you need this technology up and running from the first minute. If you anticipate a hard launch with hundreds of customers, you don’t want a point-of-sale system that fails to process customer transactions. Or, if you plan to sell gift cards to your store, you’ll need gift card processing software to make it work. Set your business systems in advance to avoid unforeseen issues.
Remember these pro tips for a successful opening day at your retail store as you plan your first hours of operation. When you’re feeling nervous, remember to rest for a minute. Take a breather and remind yourself that you have everything set and ready to go. If you have any questions about coordinating your business systems for a successful launch, reach out to us at Business Software Solutions today.