When you sell a product at a store, you are also selling an experience. How does the customer feel about and interact with the space, especially at checkout? Here are a few brilliant checkout counter ideas to try in your store.
Decorate Your Checkout Area
Your store’s interior design defines how customers perceive your personality and interact with your merchandise. While you may not be able to remodel an entire space to make a trendy storefront, you can focus on ways to improve your checkout counter. Instead of a boring tabletop with a wall beneath, you should add cabinet frames or stick-on wallpaper to add some texture and color. You can also add fairy lights around the top of your checkout area to create a fun and bright ambiance. You could also paint your logo or mascot onto the checkout counter itself for a funky look that increases brand recognition.
Prioritize Impulse Buys
While a beautiful checkout space is nice to have, impulse buys are a great way to boost sales with just a few enticing goods. People at the checkout lane are often hungry, thirsty, or looking for a good gift. You can meet these needs with a cooler of drinks, a few quick snacks and candy, and a handful of store gift card options. However, you must have a gift card system set up to handle them when new customers come back. If you need gift card processing software, our team at Business Software Solutions is more than happy to help. Impulse buys are not guaranteed, but they can go a long way toward better revenue.
Integrate User-Friendly Technology
Many stores have televisions with promotional information and eye-catching advertising posted throughout. While this is a fun thing to have at each corner of your space, it’s even better to add one to your checkout area. When lines get long, and people just want to pay and leave, a television with entertaining videos and helpful store information is a great way to diffuse tension. You can even build this right into your counter display itself, making an all-in-one experience for your consumers.
Remember these brilliant checkout counter ideas to try in your store as you design your space. When you put the customer first, they will notice. If you need any help with your checkout operations, reach out to us at Business Software Solutions today.